
Turkish Airlines Wants You to Fly Further, In More Refined Luxury
Edited by Shereen Shabnam
Travel is always on the top of the list of plans GCC travellers make when it comes to the holiday season. The region, with its proximity to Europe, Africa, and the Far East, makes international travel a relatively convenient and fair-priced experience.
Airlines are hence upping their game to capture travel-hungry passengers eager to explore the abundance of opportunities surrounding them and naturally Turkish Airlines is among these carriers.
Recently, Turkey’s national carrier has undergone a full-on upgrade, introducing new travel routes alongside spruced up services and refined interiors of its 787-9Dreamliner fleet. The airline has even opened an art exhibition curated from the Istanbul Modern Collection, in the Turkish Airlines Business Lounge at its new Istanbul Airport hub.
By introducing new expeiences, the carrier has solidified its status as a global airline that takes a truly holistic approach to the air travel experience. Pre-flight in the art exhibition, business class passengers can witness the depth of Turkish creative expression.

A 130 square-meter space features various artworks ranging from early 20th century landscape paintings to abstract pieces from the 1950s that fuses eastern and western styles. Housing the works that illustrate the daily life presence of figure painting, the exhibition will also display compositions that interpret cultural values of Anatolia with a new perspective. Made possible with the collaboration of Turkish Airlines and the Istanbul Museum of Modern Art, the collection will be renewed three times per year during the project.
As passengers board, they are greeted by cabin crew dressed in sophisticated new flag-red and anthracite grey uniforms, designed by the Italian haute couturier Ettore Bilotta. Inspired by many classical details in Turkish culture, from the currents of the Bosphorus to the glassware, ceramics, and calligraphy produced by local artisans.
The designs ensure that regardless of the destination, a touch of local culture remains in the sky. Beyond uniforms, Business Class passengers on the carrier’s new Boeing 787-9 Dreamliner are in for an even more elevated experience. The Dreamliner fleet features 30 exceptional, all-new Business Class seats that rival any other.
The interior trimming of each seat features suede-like alcantara padding, commonly found in sports cars and add another welcome layer of luxury and refinement. The layout also provides all-aisle access, enhanced privacy panels, personal closed stowage space, a self-care mirror, and a wide cocktail table, maximizing space to offer ultimate comfort.
On all intercontinental flights, Business Class passengers are now eased into a pastel ambiance of soft red and orange lights, reminiscent of the sunsets in Turkey’s central Cappadocia. As the airline strives to raise travel comfort to a new high, Business Class passengers will also now notice new Versace travel kits. Containing socks, earplugs, a sleep mask, warning stickers, and Versace lip balm, hand lotion, facial mist and hairpins, the new travel kit exudes elegance and sophistication.
In economy class, passengers can take advantage of the similarly lush travel kits designed by Mandarina Duck, an Italian fashion brand renowned for bringing innovative and functional products to travellers. The set includes a sleep mask, socks, earplugs, lip balm, toothbrush and toothpaste while the economy class lavatories have products of Atelier Rebull.
As the Airline strives to provide unparalleled service in-flight and on-ground,Turkish Airline’s on-board experience continues to be refined and the carrier’s route network also grows. The recently delivered 787-9 Dreamliner offers new options to reinforce Turkish Airline’s status as the carrier that flies to more countries than any other airline.
The refined comfort of the global carrier has a flight network that consists of 315 destinations in 126 countries, which now includes new additions of Strasbourg, Bali, and Cancun. Already with 50 domestic and 265 international destinations across 126 countries, the global airline will continue to expand its flight network as it plans to introduce new routes rest of the year.